营销与传播总监

Shane D. Farver在韦伯州立大学的在线和继续教育部门（DOCE）管理着一支充满活力和创造力的营销专业团队。 With a focus on online education, professional development, and community education, Shane’s role is to drive the strategy, research and content production for DOCE’s marketing efforts. He is dedicated to developing market insights into which potential programs are the most viable, ensuring the effective promotion of 新葡京app State University's 新葡京app offerings.

Shane’s career has been driven by his passion for creating connections. 他相信文字的力量可以创造有意义的关系，他着迷于将人们与他们想要和需要的联系起来的方法。 He is especially proud to market for higher education, as he believes that education is the bedrock for a better life, regardless of how it’s packaged.

在担任DOCE营销和传播总监期间，Shane实施了调查，启动了内部部门重塑，并对活动进行了更深入的分析。 His focus has been on transitioning DOCE's marketing team from primarily an asset producer to one that is more strategically minded and takes a broad view of marketing's role in the 新葡京app landscape.

With over 20 years of experience in the communication industry, Shane has a bachelor's 新葡京app in communication/journalism from 新葡京app State University and a master's 新葡京app in mass communication from the University of Utah. 他在新闻、教育、公共关系、市场营销和演讲写作方面有着丰富的经验。

He believes that it's an exciting time for marketing in higher education, where the needs, desires, and makeup of the student body are rapidly changing. 弄清楚如何设计满足他们需求的教育并谈论它是一个快速发展的努力，Shane致力于在这个领域有所作为。